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List-Based Post With a Larger Headline Than All of the Other Posts

by Sample HubSpot User

July 23, 2014

The list post is one of the most popular and readable blog formats on the web. It is composed of -- you guessed it -- a list, and includes short explanatory paragraphs about each item.

Use your introduction as a way to tell the reader how this collection of ideas will help them. Keep it light by including a personal story. If you have any data that you can include relating to your list, include that in your introduction, too.

Here are some examples of how we use list blog posts here at HubSpot


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Sample illumio Test Post

by Sample HubSpot User

July 23, 2014

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Now deliver what you promised in the first section. This is the longest part of the post, so make it easy to read. Use short paragraphs, bullet lists, and bold headings to set different sections apart. 


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Visual Based Post [Blogging Blueprint]

by Sample HubSpot User

July 23, 2014

An image post uses a visual element as the centerpiece of your post, such as a SlideShare presentation, infographic, comic, or high-resolution images.

Use your introduction to provide a caption for your image(s). Why is it valuable? What’s the point? Image posts don’t require a lot of text, so choose your words wisely. Call out the most important elements of the visual. Include “Tweet this!” links that mention key points and vital takeaways from your visual.


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